About AEC
Day 1
Day 2
Service Providers
  • AEC 2012 reflects the current interest of Malaysian publishers on the growth and development of the eBook market in Malaysia and globally.

    Among the objectives of AEC 2012 are:

    1. To inform participants about EPUB3 standard, its future developement and ways to deploy this standard in their current eBook publishing programme.
    2. To discuss the latest development of the eBook market in ASEAN countries, namely Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam. Representatives of major companies from these countries will present their experiences, and their outlook for the coming years.
    3. To gain a deeper understanding from the Malaysian players regarding the latest developments of eBook in the retail market, library markets and the introduction of E-text Book in Malaysian schools.
    4. To initiate networking sessions among participants.
    5. To showcase solutions from the participating technology companies.

    ASEAN eBook Conference 2012 (AEC 2012) is organised by the National Book Council Of Malaysia (MBKM), with the cooperation of the Malaysian Book Publishers Association (MABOPA) as the event manager.

  • Time Agenda
    7.30 – 8.30 am Registration
    8.30 – 9.00 am The Opening Ceremony of AEC 2012
    9.00 – 9.15 am Coffee Break
    9.15 – 9.30 am Session 1: Introduction
    9.30 – 10.30 am Keynote Address: Bridging Prints To eBook Market

    Guy Hallowes (Guy Hallowes Consulting)

    10.45 – 11.45 am Talk: eBook Formats: Evolution up to EPUB 3.0

    Paul Singh (Harlequin Mills & Boon)

    12.00 – 2.00 pm Lunch
    2.00 – 5.15 pm

    Session 2: ASEAN eBook Market Development

    Talk: eBook Market in Indonesia
    Pangestu Ningsih (Mizan Digital Publishing)

    Talk: eBook Market in Vietnam
    Phuong Tran (VINAPO INC.)

    Talk: eBook Market in Thailand
    Dr. Polapat Udomphol (IT WORKS, Ltd.)

    Talk: eBook Market in Singapore
    Melissa Teoh (MediaCorp Pte Ltd)

    Q&A session with the speakers

    5.15 – 5.30 pm Coffee Break
    End of Day 1
  • Time Agenda
    8.30 – 8.45 am Session 3 : Overview of Malaysian eBook Market

    Prof Md Sidin Ahmad Ishak (University of Malaya)

    8.45 – 10.15 am

    Forum 1: eBook Retail Market in Malaysia

    Moderator : Arief Hakim (PTS Media Group Sdn Bhd)
    Faiz Al-Shahab (Xentral Methods)
    Syamil Fahim Mohd Fahim (Kumpulan Media Karangraf Sdn Bhd)
    Navinder Singh Wathan (Head of Innovations, Maxis Berhad)

    10.15 – 10.30 am Coffee Break
    10.30 – 12.00 noon

    Forum 2: eBook Library Market in Malaysia

    Moderator : Sayed Munawar (Leader Dimension Sdn Bhd)
    Mohd Zekri Ismail (Sage Interactive Sdn Bhd)
    Assoc. Prof. Dr. Mohd Sharif Mohd Saad (President, Librarians Association of Malaysia)
    Shadli Abdullah (YPJ Publications & Distributions Sdn Bhd)

    12.00 – 2.00 pm Lunch
    2.00 pm – 3.30 pm

    Forum 3: eBook In Malaysian School

    Moderator : SH Poh (Penerbitan Pelangi Sdn Bhd)
    Mohd Shafie bin Mohamed Haniphah (Programme Management Office for ICT Initiatives, MoE)
    Rosilawati Abdul Wahab (Textbook Division, MoE)
    Rosnani Binti Mohamed Ali (Educational Technology Division, MoE)
    Abu Hurairah bin Mohd. Isa (Top IT Industries Sdn. Bhd)

    3.30 – 3.45 pm Conclusion: Zainora Muhd (Kelas Buku)
    3.45 – 4.15 pm Lucky Draw & Closing Ceremony
    End of Conference


  • Guy Hallowes from Guy Hallowes Consulting

    » Keynote Address: Bridging Prints To eBook Market
    Day 1: 9.30 – 10.30 am

    Mr Guy Hallowes was born and brought up in Kenya, but migrated to Australia in 1986. He has since also lived in England, Botswana, South Africa and Canada. He is a qualified Chartered Accountant in England and Australia.

    Mr Hallowes has vast working experience in the publishing industry. He joined Harlequin Enterprises, a publisher of romance fiction and mainstream single titles, in 1989. From 1989 to 1993, he was the Managing Director of Harlequin Mills and Boon, Australia. In 1993 he was appointed the Regional Director of Harlequin Enterprises for Asia Pacific, a post he held until 1998, during which he was responsible for the region of Japan, India, China, Taiwan, Australia, including English language exports to countries in the region.

    In 1998-2002, Mr Guy Hallowes was appointed Executive Vice-President (Overseas) for Harlequin Enterprises and was based in Toronto. He hold responsibility for all Harlequin Enterprises activities outside of North America, looking into various European operations and five joint ventures. During his stint there, books were translated into 26 languages and sold in approximately 100 countries.

    Mr Guy Hallowes was back in Sydney in 2002-2005 to start a writing career. He rejoined Harlequin Enterprises in 2005 as Managing Director of Mills and Boon UK, a post he held until 2009. He returned to Sydney in 2009 and published four books on Kindle in 2012. He continues to write until today. He also undertook various consulting assignments for Quercus, the English language publisher of the ‘Millennium Trilogy’ in Australia and UK.

    In 2008, Mr Guy Hallowes started the hugely successful e-book programme for Mills and Boon UK. The programme grew at a rate of approximately 100% per month and was profitable within three months; it is now a significant mainstream activity for the company.

    Paul Singh from Harlequin Mills & Boon, Australia

    » eBook Formats: Evolution up to EPUB 3.0
    Day 1: 10.45 – 11.45 am

    Mr Paul Singh is currently the IT Manager of Harlequin Mills & Boon Australia, the world’s largest romance book publisher. He has been working for the company for the past 18 years, and was part of the team which published the Bahasa Malaysia version of these romance titles in 2009.

    The company had launched Harlequin Australia digital eBooks way back in 2007. They had also launched ePub and DNML eBooks on millsandboon.com.au in 2010. Harlequin Mills & Boon Australia was also the first publisher in Australia to make its content available for Apple iTunes store in 2010.

    Mr Paul Singh was instrumental in developing the team and the necessary skills for in-house conversion of over 7000 Mills & Boon titles into the ePub format. He is currently working with ePub 3.0 and XHTL for future delivery. He had build the Australian digital catalogue (ePubs) into over 10,000 titles. The company will be launching a new site for a new digital-only publishing called escapepublishing.com.au in November 2012.

    Dr. Polapat Udomphol from IT WORKS, Ltd., Thailand

    » Talk: eBook Market in Thailand
    Day 1: 3.15 – 3.45 pm

    Dr. Polapat Udomphol, DBA, is currently the Business Development Director of Ookbee Co. Ltd. (www.ookbee.com) and IT WORKS Ltd. (www.itworks.co.th), IT companies based in Bangkok, Thailand. He is the Vice President of Thailand Federation of Information Technology, a post he has held since 2010. He was the President of Digital Content Association of Thailand from 2012-2012, and is currently the Secretariat/ Committee of the same association.

    Prior to his current designations, Dr. Polapat Udomphol had worked for several other organisations, mainly in the IT and business development areas. He had also served on the Strategic IT Committee for the Thailand Post, also in Bangkok. Prior to that, he was attached to the Siemens Dematic Electronics Assembly System (www.siplace.com) in Norcross, Georgia, as a Quality Systems Specialist.

    Dr. Polapat Udomphol holds a Doctor of Business Administration (DBA) from Ateneo De Davao University, Davao, Philippines, a Master of Science in Industrial Engineering from Georgia Institute of Technology, Atlanta, Georgia, and a Bachelor of Engineering in Electrical Engineering from Chulalongkorn University, Bangkok, Thailand. In 2008, he was part of the Thailand delegation that had attended an Information Security course at the Korea Agency for Digital Opportunity, in Seoul, South Korea.

    Dr. Polapat Udomphol currently lectures at the International School of Engineering, Chulalongkorn University and at the Management for Development College, Thaksin University, both in Bangkok, Thailand. Previously, he had lectured at various academic institutions such as the Thonburi University, Bangkok, Thailand, the Georgia Institute of Technology Atlanta, Georgia and the Lehrstuhl fuer Kunststofftechnik (Institute of Polymer Technology), Erlangen, Germany.

    Faiz Al-Shahab from Xentral Methods

    » Forum 1: eBook Retail Market in Malaysia
    Day 2: 8.45 – 10.15 am

    Faiz Al-Shahab is the promoter of Xentral Methods, the technology company behind the first modern eBook platform in Malaysia, e-Sentral. Currently e-Sentral hosts more than 1,700 local eBook titles, and is supplied with more than 12,000 international eBook titles by January 2013 from digital book aggregators such as Bookbaby, DeMarque and Mybooks UK. Born in November 1979 at Manchester, England, Faiz has served his time as an automotive engineer in Europe before commencing a career in the Malaysian book industry. Prior to that, he read mechanical engineering at McGill University, Montréal, Québec, and Edinburgh University, Scotland.

    Mohd Zekri Ismail from Sage Interactive Sdn Bhd

    » Forum 2: eBook Library Market in Malaysia
    Day 2: 10.30 – 12.00 noon

    Zekri holds a Degree in Electrical and Computer Engineering from Carnegie Mellon University. He has worked in the Human Resource space for 14 years, covering areas such as Psychometric Profiling, Performance Management, Learning & Development and Competency Assessment. He is also experienced in the areas of Business Strategy, Project Management, Quality Management and Collaboration Networks.

    Zekri is a certified Workplace Psychological Assessor and had started out his career at Telekom Malaysia Assessment Center as a profiler. In 2004, he became the Manager of Business Strategy at Telekom Training College. He has received major awards from Telekom Malaysia, including Kristal Award and CEO Merit Award for his contribution to the TM Group Training Framework Project. In 2008, while a consultant at Deloitte, Zekri led the Change Management team for a groupwide IT transformation program at Perbadanan Nasional Berhad (PNB).

    Zekri is currently the Project Director at Sage Interactive Sdn Bhd, leading the private sector implementation of the Celex Initiative to provide an ICT platform for lifelong learning.

    Pangestu Ningsih from Mizan Digital Publishing - Indonesia
    »Talk: eBook Market in Indonesia
    Day 1: 2PM

    Pangestu Ningsih (or rather Tutuk to her friends) is the CEO of Mizan Digital Publishing, Jakarta, Indonesia. Her career in the media industry began when she was still a Chemical Engineering student at Bandung Institute of Technology (ITB). At that time, she worked for a local radio station, KLCBS-The Jazz Wave, as a copywriter, reporter, presenter and producer. Upon graduation, she continued to work for KLCBS but resigned seven years later when she decided to give more attention to her children. While staying at home taking care of her children, Tutuk worked as a freelance translator and editor for book publishers. She eventually joined Mizan Publishing in 2001 as an editor.

    Her job at Mizan Publishing involves editing, rights acquisitions and trade, community and media relations, also promotion and marketing. She was appointed CEO of Mizan Publishing in 2004. In 2010, besides Mizan Publishing Tutuk was also put in charge of two other Mizan Group imprints, i.e. Hikmah Publishing House and Lingkar Pena Publishing House (then a joint venture between Mizan and Lingkar Pena Writers Community).

    Since March this year, Tutuk was appointed CEO of Mizan Digital Publishing, where she deals mostly with digital initiatives.

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